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Color Me Millennial Pink


Just one look at the Poppy Sea'd home page, and it's pretty obvious that I'm obsessed with pink. I don't know when this love for rosy hues started, but my loyalty has been firm for as long as I can remember. So one could imagine how thrilled I was when millennial pink and rose gold dominated pop culture's color palette in the late 2010's. Almost anything I own is coated in the sugary shade of powder pink, but naturally, I was curious as to why my coveted color was making its strut across iPhones, makeup, and Disney ears. 

Sugar turned to Saccharine

My investigation soon led me to Sara Cwynar's short film, Rose Gold. Her brilliant piece was a social commentary on consumerism and the dynamic duo of pink and consumption. The lovely shade that I associated with comfort and beauty was starting to lose its rose petals, revealing a slightly wilted reality. Cwynar spotlights the use of pink in brands such as Melamine and Avon, suggesting that a consumer's desire is satisfied with what appears to be a warm and sweet color of femininity. However, like the pink plastic cups, our longing for happiness is short-lived if satisfied with material items that promote social acceptance, as opposed to self-love. 

Being an advertising enthusiast and loyal fan of baby pink, I found myself either playing evil's advocate or evaluating this new realization with grace. Does this necessarily mean I will stop painting my routine in millennial pink? Most likely not, but I will certainly be more conscious of the world around me by tilting my rosy-hued glasses once in a while. Even when Rose Gold slowly fades out of fashion, I will still be keeping my Briar Rose Gold Minnie Ears and Glossier cloud paints.


"Life is full of indulgences, and we can enjoy them even more by consuming with intention."

Even the Peruvian horizon indulges in millennial pink once in a while.

Credit: Sara Cwynar: Rose Gold

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